User-research leads to new approach to map design
The Sunday Times seem to have put a slightly sexist spin on this, but
the main point is that the Ordinance Survey based their map redesign on
some pretty serious study of their users… which is detailed in the
article, as is the commercial return on that investment…
“So far the response has been fantastic. We have sold
50% more of the maps than we anticipated. They are vastly simplified
and key features, like roads, are exaggerated, which makes them easier
to read.”
Petafloptimism 