About Petafloptimism


This is my blog, where I’ve been writing on experience design, technology and anything else that interests me since June 2000.

Since 1995, I’ve worked with some amazing people and been involved in some wonderful projects. You can see more of that at my portfolio site: moleitau.work

Along the way I was at the BBC, Nokia, a co-founder and lead designer of Dopplr, a startup / service for intelligent travel, and a principal at BERG, a design and invention company.

I’ve had things I’ve worked on end up in the V&A, MoMA and Marvel Comics…

I worked at Google from 2013-2022, first at the Creative Lab in NYC and then in Google Research.

I’m now Principal Designer at Moixa in London.

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