‘Nick ran his hand across his forehead. “I’m not quite following you.”

“Granularity,” Randy said suddenly breaking the thin column into even more columns with a red marker pen.

“Y’see, the problem with the Boho Melting Pot segment is it doesn’t have granularity. It’s too vague. But adding granularity means we can now add more texture by creating granules. In this case we can add, Boho Woho, which is your urban miserable cash-poor artistic sort so we can strike them immediately. Boho Wahay, your hedonistic but cash-poor artistic sort, who are just ripe for alcohol guerrilla. And Boho premium, which is a rock-star granule, because they are the cash-rich ones who like to think they are arty which gives us a huge opportunity to focus our luxury goods push.”‘

» Nick Best is unwell…