My favourite piece of brand design at the moment happens to be for the BBC. Our new channel, BBC4 has channel branding by Lambie-Nairn that generates itself “live” using I assume some graphics algorithms that convert the announcers speech to form, colour and animation.

They are absolutely captivating.

• Watch a 540k realplayer video of the ident. from thetvroom.com
• Read more about the ident design at thetvroom.com

Saw Golan Levin‘s work at Voice02 which I’m sure must have been an influence for the designers at Lambie-Nairn. We hear so much from brand strategists and gurus that the nature of brand needs to be baked into everything a company produces, like DNA. Generating visual identity from dynamics encoded within an brand-algorithm seems to be the logical next step…