or Keep It Simple, Software Socialists! Tom outlines how he and the team who developed UpMyStreet Conversations approached the project:

“The process of developing the UI and functionality of the sites (which, along with Dan Burzynski and Dorian McFarland, has been one of my major responsibilities) has presented some particularly interesting challenges. Throughout the process my main aspiration was to make it almost so obvious to use that people completely ceased to notice how novel it was. This involved paring down the message board functionality to its simplest core and concentrating on fully understanding the very distinct issues that a geographically-organised board might engender.”

» Plasticbag.org: On the Guardian and UpMyStreet Conversations…