Danger (who designed/produced the Hiptop) have launched Hiplog, their moblog environment. It’s a near-clone of amateur effort HiptopNation, which preceded it’s commercial equivalent (as is now common in the New Cambrian Era of the web) by a number of months.

Joi Ito thinks that they share some DNA [update comments on Joi’s site indicate that they do not], but where corporate nuture is taking over from open-source nature is clear already from this, one of the inaugural posts to Hiplog:

“Unless my posts can be under a Creative Commons license, this is the only post I’ll be sending here… This is what I think of your terms of agreement [pictured]. I prefer to retain copyright on everything I produce, and give it away as I see fit”

I know that the owner-demographic of the Danger at the moment is in all likelihood techno-savvy, early-adopters who are ultra-aware and ultra-paranoid about their personal information and content, but wouldn’t it be great if this kind of “personal copyright awareness” went mainstream… Sounds like a job for a public-service media organisation…