From photomatt’s notes of SXSW panel “The Future: User-Centered Design Goes Mainstream” which featured Marc Rettig, JJG and Molly Steenson:

“…we make too big a deal of our prototype. A good story can be a prototype. Some film directors prototype their movies by telling people the story on a best. Be wise in how you apply those techniques. Iteration is at the heart of this. You can spend as much time as you want, you?re still going to be wrong. Three times around the wheel gets you pretty far.”

More on storytelling today from the barefoot doctor:

“What’s important and of real value, as opposed to relative, is not the myth you may feel tempted to use to justify yourself, but your own authority in terms of you being the one and only author of your own life story. You don’t need to draw on any higher authority to justify the story you’re creating – your very presence here is justification in itself.”

And finally, Belle and Sebastian:

“Now you’re a storyteller you might think you are without responsability
But in directions, actions and words
Cause and effect
You need consistency”