Don’t build a beautiful website…

…build a beautiful part of the web, part 8967:

“Complaining about built-for-the-web content taking over the web, is like complaining about the cars when you’re trying to pogostick down the motorway.” – Ben Hammersley

Do we have a list yet of what makes something “web-native”? It’s something about ease-of-linkage-to-fundamental-blocks-of-meaning, “neighbourliness”, meshing with the web (as best you can) in terms of standards and protocols, being liberal about what you accept and rigorous about what you put out: both in terms of of data and some aspects of user-interface I suspect.

Not just “decorated-directories”, but “Turning your website inside-out” (- Simon Waldman, in the pub once).

More churning on this and why our designs fall between the two stools of reading text and reading hypertext too often… Brew, Brew, Barley, McGrew, Cuthbert, Dibble and Grump…

» BenHammersley.com: Unleash the bots

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