Pete Ashton on the mirrored hysteria in signs and society:
“It’s probably because I’d been on a farm for so long but I’m much more aware of signs at the moment, warning signs specifically. It seems like they’re shouting at me. “Watch out!” “Don’t do this!” “You might die!” I noticed a lot in the car park and thought it might be interesting to capture them all and isolate them from their usual context. So I did.”
You are absolutely right matt, these signs let you think that you were killed if you cross it for example…