James Spahr:
“One of the first things I was told when I took a film class was that in order to show motion, you needed to have something that did not move; ie. A moving car is not moving until is passes a static telephone pole. In this context the telephone pole is playing the role of a consistent design element. From a purely visual standpoint, consistency is the design element that lets other parts of your design stand out.”
Lovely.
Petafloptimism 