From today’s Independent:
“You’ve eaten a chocolate bar and you didn’t really like it. Can a commercial afterwards persuade you that you did? ‘Memory morphing’ could be a powerful weapon for advertisers.”
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Petafloptimism 
Haven’t Microsoft been at this for years, not to mention the politicians.
lisya
Memory Morphing
Jerry Zaltman, a psychologist “attached to Harvard Business School,” claims he can teach advertisers to falsify consumer memories through campaigns. I don’t doubt it’s possible, but the majority of presented evidence is bogus and, as Mark Earls of Ogil…