Paulpod has outlined a little more about his FOAC idea. I had reservations about it, when he first described it to me [in the pub however, so maybe I wasn’t paying too much attention], in that it

• it seemed like a lot of work
• it required the encoding and interpretation of very abstract, subjective values
• it seemed like a lot of work

However, I guess that the second point is just what designers do when they make choices around colour, type and form in any design; and FOAC kind of reminds me of my dim, distant past as a printers devil when you used to see the designer’s scribbled pencil instructions on the edge of the plate: “make it more citrus-y!” etc.