Bill Thompson’s set something off again:
“I have to end with a whinge – as a technical pedant, I’m annoyed at the use of the word broadband for what is really just a moderately fast, always on connection, but I can live with it.
It does not mean fast, but when the marketing droids at the telecoms companies were looking for a word to describe alternatives to dialup connection, it was the unlucky victim and is now a ruined word.
I think this is a shame, and wish we had a better word for a fairly fast, always-on connection. Any suggestions? “
Here’s the thing. Bill’s “former audience” have come up with a great suggestion for rebranding broadband.
Scroll down the bottom of the story, and 8 posts there’s a suggestion by “Daniel, UK”. He suggests that we no longer refer to “broadband” but instead…
“Permanet”
I love that. It describes what’s best about having an always-on connection – being permanently connected to your friends, your community, your favourite sources of information and the potential of the internet; and swipes away the marketing-notion that it’s all about having fat-content pushed at you.
I’m not buying broadband – I want my Permanet!
Thank you “Daniel, UK” whoever you are!