Second edition of “TheIncidental”, and you can start to see the map deforming, reforming around recommendations, twitterrings and sketches.
Lovely. Well done the gang in Milan.
The year of the papernet continues a-pace!
Very exciting this morning to see the first edition of The Incidental, a project done for the British Council by Schulze&Webb, Fromnowon, Åbäke and others, for the Salone Di Mobile furniture and design event in Milan, which is about the biggest event in the product design world
I was lucky enough to get contacted by Daniel of Fromnowon early on in the genesis of the project, when they were moving the traditional thinking of staging an exhibition of British product design to a service/media ‘infrastructure intervention’ in the space and time of the event itself.
Something that was more alive and distributed and connected to the people visiting Salone from Britain, and also connecting those around the world who couldn’t be there.
From the early brainstorms we came up with idea of a system for collecting the thoughts, recommendations, pirate maps and sketches of the attendees to republish and redistribute the next day in a printed, pocketable pamphlet, which, would build up over the four days of the event to be a unique palimpsest of the place and people’s interactions with it, in it.
One thing that’s very interesting to me is using this rapidly-produced thing then becomes a ‘social object’: creating conversations, collecting scribbles, instigating adventures – which then get collected and redistributed. A feedback loop made out of paper, in a place.
We were clearly riffing on the work done by our friends at the RIG with their “Things our friends have written on the internet” and the thoughts of Chris Heathcote, Aaron and others who participated in Papercamp back in January. In many ways this may be the first commercial post-papercamp product? Or is it an unproduct?
Anyway – very pleased to see this in the world. The team in Milan is working hard to put it together live every night from things twittered and flickered and sketched and kvetched in the galleries and bars. It seems they turned it around in good time, with the distributors going out with their customer-designed delivery bags and bikes at 8am this morning…
Can’t wait to see how the palimpsest builds through the week, and also how ideas like this might build through events throughout the year.
Action-at-a-distance = Magic!