Self-organise yo’self a CLUE…

“Reputed ballbusting megalomaniac Don Tapscott has made
a breathtaking discovery: “Self-organizing communities.” They come as a
revelation to executives whose entire knowledge of the Web dates back
to 1997 and revolves around Microsoft MSN Hotmail, Microsoft Internet
Explorer, and Microsoft Outlook. To this clientele, the only Internet
is the corporate Internet. The only sites they know are those subject
to extensive ad campaigns and regular coverage on CNN, which indeed is
now the proprietor or competitor of nearly all such corporate sites.

It astounds these ignoramuses that “consumers,” the only
audience they could imagine for any Web site, would dare defy the
instructions of marketing and read what they want without being
herded.”

NUblog: Are you self-organised? Have you been self-organised recently?