As given at the Bloc seminar on convergent content last Friday.
Danny has kindly converted it to HTML (thanks Danny) and you can get that version or the big fat powerpoint version from this page[pop!]
Also, Nico helped me kludge my kludge of a site to get comments working. Thanks Nico. So PLEASE let me know your thoughts and criticism of the piece. It’s just a relieff to get the stuff out of my head after about a year and a half, but it would be good to know if you get it, or find it useful…!
Petafloptimism 
Kudos, a defined scale of measurement for web designers to reflect upon. While the potential for hypertext media still seems barely tapped, I think it’s crutial to see the wide scope of motivations and contexts – perhaps from there larger things can come.