It’s always seemed to me that those non-pithy sentences that people dream up to motivate their staff and enrapture the marketplace, are more of a product of what could be agreed upon internally rather than what would work. Their all-too-bland nature is underlined by this survey.
What are the worst mission statements or taglines you’ve come across or worked under?
» 17 top CEOs shared their elevator pitches, but few understood them
Petafloptimism 
Slight offset angle: I have a band. It has a mission statement/tagline:
“bad techno with shouting”
I think that is a good elevator pitch.
I should sell stuff for a LIVING… “living on a prayer…”
New York City Elevator Pitch as of 08/15/03: “HELP! Get me out of this thing!”