Tuna on your pizza?

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Went to get a pizza on my way home, and sat in the booby chair in pizza restaurants where you wait alone for your take-out pizza, while all around you laugh with their loved ones.

I surrended to the in-restaurant sound system, took out my earphones, ritually-wrapped them around my iPod and put it down on the table in front of me.

The secret sign had been deployed.

Several waiters rushed up to me and the lead guy clapped his arms on my shoulder and said “I got mine yesterday!”. With this, they drag me from the booby chair to the side of the kitchen, where his smart new 20g iPod sits in it’s cradle [see above], pumping out “I will survive” to the restaurant.

The lead guy was very proud of how he had consigned the CD player to the dustbin of history; 20gigs of background muzak meant that his reurning guests might never hear the same track twice, or they could make birthday or romantic requests…

39GI0173.jpg Which, got me thinking. Minor hub-bub this week amongst some pals about Tuna: a prototype by MediaLab Europe of a local, wireless music sharing network. Elevator pitch – find out what people on the bus are listening to and share their music.

So – rather than the difficulties of doing this in an ad-hoc manner on the bus, or in your loosely-joined buzzwordmob of choice; why not make spatial connection? So on leaving the pizza joint, having felt empowered and sassed-up from listening to “I will survive” I snaffle it down to my iPod, sponsored by the pizza joint, for an extra couple of quid on their PRS licence bill a year, and my ensured return custom.

Prototyping “locational” rather than “personal” Tuna might be not only easier and cheaper, but also a more satisfying experience, in that your choices of environment might well give you more luck in discovering music you actually want than walking past total strangers.

Fashion stores, record shops and watering holes are perhaps the most obvious: “People who have been in this bar also liked…”

You’d perhaps get interesting feedback loops – the most liberal or cutting edge libraries amassing in certain shops or bars, giving them a fleeting reputation or cachet amongst musiclovers or information sharers. Perhaps becoming places where new artists flock, or creativity and delamaking flourish like the Coffeehouses of Pepys’ London.

Perhaps this is all obvious and old-news, but the connection between place and music has been becoming more apparent to me as my Shazam habit increases. I’m sure that not too far in the future, Shazam will capture more of the atmosphere and detail of your location along with what you’ve been humming along to.

0 thoughts on “Tuna on your pizza?

  1. Thoughts:

    1. another way of looking at it is that who is in the space influences the music being played – make it more communal, either using all the iPod+s in the space as a large random jukebox (unfortunately this will quickly reveal your secret stash of Bruce Willis albums), or that uses the kind of music that people like to shift the kinds of selection made by the (pre-filled) in-house music system.

    2. the idea that fiile sharing will go underground definitely points to informal locations where really high speed data transfers can take place (whilst having a pint). It will always be who you know, and where you know.

    3. it’s interesting tying context to location, and location to brands. Personas always contain lots of attitudinal information, especially the brands that are bought. Maybe it’s time to go the other way, and recommend products and services based on your brand awareness (all downloaded from your Oyster card). Now there’s no way to hide your mystery shops from Freeman Hardy Willis…

  2. More tunA please

    Matt picks up on the Tuna thread, tries to outdo me on the pun front, but more importantly adds some more thoughts around the physical or spatial implications of mobile and wireless file-sharing products (e.g. tunA, or some future iPod

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