“The French – who, with their grands projets, have so long been focused on trophy buildings – have noted that ‘sociability’ and ‘liveability’ are now the key criteria for urban design and have gone off in a new direction: towards the development of live, participatory events as ways of adding value to a place. Formal cultural festivals have been booming in France for years, but the new craze is for ‘les arts de la rue’.”