“From amazing to plumbing”

Russell Beattie:

“This morning on #mobitopia we were talking about our WiFi day and I said, “I can’t think of anything to write about WiFi.” Then I started thinking and realized that it’s been a “just” a year using the technology and it’s gone from being Cool, New and Amazing, to just Plumbing I use without thinking about it. I’m actually writing this in the living room connected to the router in the bedroom via WiFi. I hadn’t noticed until I started writing this piece.

That in itself is probably the most amazing part of WiFi now. “

I like the title. “From amazing to plumbing” is probably the dream goal for a lot of conscientious experience designers, but a nightmare of commoditisation for any company.

Unless of course they can be confident in the value of great design to create positive lock-in; come up with amazing, delightful plumbing, cf. Apple.

» Russell Beattie: From Amazing to Plumbing: A year of WiFi

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