Iambelledejour.com merch hits the fashion pages of The Telegraph, but they don’t seem to have twigged that it’s a spoof.
As Webb says “FFS”.
You can of course get your IABDJ thongs and trucker caps here.
Rockwell Extra Bold is so now!
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Petafloptimism 
Now buy the t-shirt
We made the fashion pages of the Daily Telegraph this morning. Live is just great, isn’t it? Keep up, keep up everyone, IamBelledeJour.com is not run by Belle. It’s run by me, with idea and cafepress setup from Andy Losowsky,…
Look, I’m really not. Promise.
From the Hit List in today’s Daily Telegraph style section (not on their website, perhaps because the webmonkeys refused to upload it): “WHO is Belle de Jour? This question has been tantalising the publishing world ever since a well-read prostitute, wh…