This popped up on Flickr this week I think, and I’m finding it quite addictive to create places on Dopplr’s “Social Atlas” just to be able to nab a shortcode to use as a machine tag on my flickr pictures of lunch and have the name of the place appear automagically…
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Petafloptimism 
I totally want to do this, too, but I’m missing something. I can’t figure out where you get the shortcode. Any help?