If it is coming, and if it is a big deal, then surprisingly few have paused to carefully consider the actual source of the metaverse, an undertaking which seems like a good idea, especially because that source is a deeply dystopian novel about a collapsed America that is overrun by violence and poverty. The metaverse was born in Neal Stephenson’s 1992 Snow Crash, where it serves as entertainment and an economic underbelly to a poor, desperate nation that is literally governed by corporate franchises.

You will see no trace of the metaverse’s origins in these strategy announcements, which so far seem to hint mostly at creating and uniting more immersive digital environments in which entertainment might be consumed and work carried out—and advertising displayed, workers surveilled, and branded NFTs and loot boxes sold. No trace, that is, unless maybe you read about it on your Twitter feed, where a news item about a metaverse product is likely to be sandwiched between stories about crushing health care debt or anecdotes about rampant inequality. 


I have friends that work there, I wish them all the best and hope they forgive me saying so – but I find very few more depressing word combinations in our language than ‘Facebook Reality Lab’

The Chobaniverse or bust!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.