If you were in any doubt of the enclosure-acts-like enabling power of rights technology, or the jeremiads of Cory Doctorow et al, then pay attention to what Andrew just pointed out:
“So has no one else pointed out that until today, all those Music Videos in the iTunes store were free to watch? That kind of sucks, no?”
2 thoughts on “The ambiguity of pay”
No, they weren’t. While there were a selection of music videos in the store that were free to watch (and I do miss their passing), it didn’t have anywhere near the range of the ones that are available now. Certainly a lot of major artists never had any videos there.
As someone who works for one of the majors (Sony BMG) on digitizing the entire catalog for the company, I can tell you that we never bothered to digitize our library and encode to high-end format that Apple is offering (h.264). But now that AOL, Yahoo and Apple have begun offering a higher-end service, we’ve digitized more than 7000 videos (we only had a handful before, all done in lowend codecs, streamed primarily).
Even if videos turn out to be a lousy business, we have now digitized the entire catalog that we didnt have before. We have it at 25 MB/sec. too.