Saul Griffith’s S-Curves of Survival

Saul Griffith is always worth paying attention to – and his recent work at Rewiring America is no exception.

The way he breaks down the climate challenge into daunting-but-doable tasks is inspiring.

Making water heaters and kitchen appliances as appealing as Teslas is going to be hard-but-rewarding work for designers and engineers over the next decade.

As he says on his site:

I think our failure on fixing climate change is just a rhetorical failure of imagination.

We haven’t been able to convince ourselves that it’s going to be great.

It’s going to be great.

The sketched graph above is taken from Saul’s recent keynote for the Verge Electrify conference, which is on youtube, takes 12mins to watch, and is well worth it.

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