Here at the Edinburgh International Games Festival and just seen an invigorating keynote by Steve Schnur, head of music for EA.
Basically his pitch is that games are the new medium for the promulgation and promotion of popular music.
A choice quote:
“In a typical EA sports game: songs rotate 2x an hour of gameplay, and games are approx 50 hours of game play. A song featured in fifa will be played 700million times… more than any no.1 record in any country.
Here are my rough notes:
Read More »


