An advert for energy megacorp Areva rips off Royksopp’s video for “Remind Me” which excited us so a while back.

Except it can’t be a ripoff if it’s directed/created by the same team who did the original video. Right?

No mention in the behind-the-scenes supporting Areva website [where you can also watch the advert] if the ad execs phoned up and said “we want one of those Scandopop infographic epics for our energy corporation spot” – somewhat unsuprisingly.

Also nice to see yellowcake on TV again. A little French subversion slipped in there? Are these ad-agents provocateurs?