An advert for energy megacorp Areva rips off Royksopp’s video for “Remind Me” which excited us so a while back.
Except it can’t be a ripoff if it’s directed/created by the same team who did the original video. Right?
No mention in the behind-the-scenes supporting Areva website [where you can also watch the advert] if the ad execs phoned up and said “we want one of those Scandopop infographic epics for our energy corporation spot” – somewhat unsuprisingly.
Also nice to see yellowcake on TV again. A little French subversion slipped in there? Are these ad-agents provocateurs?
Petafloptimism 
http://www.abstractdynamics.org/linkage/archives/002353.html
matt jones | work & thoughts | Royksopping a look and feel…
I want all that techno-shit
Via Matt: so the Areva looks like the jaw-droppingly gorgeous video for Royksopp’s Remind Me. Anyway. I read Matt’s original…
That nifty isometric infographics look
Matt Jones reminds me of the nifty Royksopp video Remind Me, in which an ordinary day is transformed into 80’s style infographics. Beautiful stuff… The same directors have apparently started a slick advertising campaign for a Canadian power company….
That nifty isometric infographics look
Matt Jones reminds me of the nifty Royksopp video Remind Me, in which an ordinary day is transformed into 80’s style infographics. Beautiful stuff… The same directors have apparently started a slick advertising campaign for a Canadian power company….